MORE REACH. LESS WORK.
Drive membership, promote programs, and tell YOUR Y’s story with marketing services built specifically for YMCAs. With over 20 years of marketing expertise, MSAY Marketing Partners staff offer high-impact support tailored to your community and your goals — all while staying true to the Y’s voice and values.
Click Here to Learn More About MSAY Marketing
MSAY Marketing Partners crafts communications tailored to your YMCA's needs and market area, helping you:
Unleash the Power of Print Materials
Expertly written content and vibrant design come together to create materials worthy of your Y.
Leverage Your Story on Social Media
Take advantage of custom prompts to equip your Y's staff to see the mission at work in your Y and tell the story on social media.
Get Attention with Local Photos
Get a professional, high-resolution photo catalog featuring local facilities, programs, members and staff.
Make Headlines with Press Releases
Get the attention your Y deserves with press releases that will get word out to new demographics in your community.
Get More Web Traffic
Increase visits to your website by as much as 100% by using our SEO expertise to rank higher in Google searches.
Save Time with Web Management
Our staff has expertise in managing websites based in Open Y, SOCIY and Daxko platforms, as well as Drupal and WordPress.
THREE LEVELS OF SERVICE
All services levels include ongoing check-ins and quarterly digital health checks with actionable insights and tips to strengthen your website and social media.
ELITE Y MARKETING
Full-service marketing support that feels like part of your team
From strategic planning and custom graphic design to website management and professional photography, we handle it all—so your staff can focus on what matters most.
CORE Y MARKETING
Flexible approach to meet your Y's needs
Get 80 hours of annual support for custom design, social media, and web updates. Includes access to hundreds of Y-branded templates and your choice of monthly web support or a digital newsletter.
NEW! ESSENTIAL Y MARKETING
Reliable support to keep your marketing moving
This tier includes 12 hours of custom graphic design each quarter to promote your programs, events, and announcements, plus a quarterly meeting to help plan your allotted hours to make the most of your contract.
MEET OUR TEAM
With 20 years of marketing expertise, MSAY Marketing Partners staff are storytellers for your cause. Just as importantly, they are Y employees themselves, and they are just as invested in your Y's success as you are.
Katie Huff
Graphic Design Manager
Katie is the Graphic Design Manager for the Missouri State Alliance of YMCAs, where she creates marketing materials, including flyers, social graphics, print ads, digital ads, posters, brochures, t-shirts, signage and more.
Katie's first job out of college was Graphic Designer for the Ozarks Regional YMCA in Springfield, MO, where she learned the ins and outs of Y branding. Since then, she has done graphic design in the mortgage and healthcare industries, as well as design work for a swim school. Katie was excited to start working with the Alliance in 2020 to get back to her Y roots.
In her free time, Katie loves to sew, bake and read. She lives in Springfield, MO, with her husband Brian.
Amber Morris
Marketing & Digital Communications Manger
Amber is the Marketing & Digital Communications Manager for MSAY. Her specialties include copywriting, website management, SEO, social media strategy, and photography.
Amber got her start in marketing at the Joplin Family YMCA in Joplin, MO, in 2013. There, she spent four years learning the Y voice and honing her skills in telling the Y's story. After six years in healthcare marketing, Amber returned to the Y in 2023 to bring a decade of marketing expertise to the Missouri State Alliance of YMCAs.
Amber lives in Diamond, MO, with her husband and two sons. In her downtime, she enjoys spending time with her family, keeping her plants alive and pinning new recipes that she may or may not ever try.