TAKE YOUR MARKETING BEYOND THE FLYER
Drive membership, promote programs, and tell YOUR Y’s story with Missouri State Alliance of YMCAs (MSAY) Marketing Services. We understand that not every Y has the budget for a highly skilled, full-time marketing staff member. Asking other staff to take on marketing responsibilities can be inefficient and trying to teach the Y brand to independent agencies can be tiring (not to mention expensive).
That's why MSAY provides marketing services specifically for YMCAs. Our staff members are fluent in YMCA branding, meaning you will have no fear at your next brand audit, and they stay abreast of both YMCA updates and industry trends.
From captivating graphic design and persuasive copywriting to stunning photography and cutting-edge digital strategies, we craft marketing materials that bring your programs to life. Don't settle for just another flyer. Your programs, your mission, and your community impact deserve a dynamic, integrated approach.
Click Here to Learn More About MSAY Marketing
MSAY Marketing crafts communications tailored to your YMCA's needs and market area, helping you:
Unleash the Power of Print Materials
Expertly written content and vibrant design come together to create materials worthy of your Y.
Leverage Your Story on Social Media
Take advantage of custom prompts to equip your Y's staff to see the mission at work in your Y and tell the story on social media.
Get Attention with Local Photos
Get a professional, high-resolution photo catalog featuring local facilities, programs, members and staff.
Make Headlines with Press Releases
Get the attention your Y deserves with press releases that will get word out to new demographics in your community.
Ascend Search Engine Rankings
Take advantage of our SEO expertise to rank higher in Google searches for your area.
Save Time with Web Management
Our staff has expertise in managing websites based in Open Y, SOCIY and Daxko platforms, as well as Drupal and WordPress sites.
OUR LEVELS OF SERVICE
We offer three levels of service to meet a variety of YMCAs' needs and budgets.**
Ys will be added on a first-come, first-served basis based on MSAY capacity.
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Design Services |
Tier 1$1,875 per month* |
Tier 2$1,000 per month |
Tier 3$500 per month |
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| Access to 100s of Y-branded, expertly designed templates for flyers, social media, and more. Template topics include: Youth Sports, Adult Sports, Group Exercise, Swim Lessons, Older Adult Programs, Summer Camp and Membership Drives |
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Personalized design templates for flyers, social media, and TV slides |
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Copywriting and graphic design for all individualized content as requested |
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Copywriting and graphic design (including social) for four (4) individualized events/programs |
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Individualized Program Guide |
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Access to additional design @ $50/hour |
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| Digital Marketing |
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Training on reporting/social metrics |
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Library of customizable social media captions to accompany social media graphic templates |
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Create localized, branded content for social media |
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Personalized social media strategy, prompts, and training |
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Creation and linking of QR codes |
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Unlimited creation, maintenance, and hosting of surveys, data collection, and registration forms |
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Creation, hosting and maintenance of two (2) surveys or forms, including ones that require a digital signature |
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Training on Google Ad Words/Google Business |
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Manage Google Ads and Google Business Listing |
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Monthly email newsletter |
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| Website Support |
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Manage website, including search engine optimization (SEO) to improve Google search rankings |
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Two (2) hours of web support per month for website or digital newsletter |
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Provide monthly web traffic reports |
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| Marketing Strategy |
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Development of annual marketing plan to align marketing across programs |
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Welcome/planning meeting and 6-month check-in |
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| Monthly marketing meetings | • | • |
| Additional Marketing |
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Professionally captured local photo catalog |
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Press releases about your Y's programs and events to get media attention/free publicity |
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Ordering and design of specialized products and promotional items |
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Support and editing for web videos |
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Creation and support paid or in-kind ads |
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*Tier 1 pricing is negotiated by Y's annual revenue and number of branches.
+ denotes that a higher level of service is included in Tier 1
**Design fee without a contract is $100/hour
Click Here to Learn More About MSAY Marketing
MEET OUR TEAM
With 20 years of marketing expertise, MSAY Marketing staff are storytellers for your cause. Just as importantly, they are Y employees themselves, and they are just as invested in your Y's success as you are.
Katie Huff
Graphic Design Manager
Katie is the Graphic Design Manager for the Missouri State Alliance of YMCAs, where she creates marketing materials, including flyers, social graphics, print ads, digital ads, posters, brochures, t-shirts, signage and more.
Katie's first job out of college was Graphic Designer for the Ozarks Regional YMCA in Springfield, MO, where she learned the ins and outs of Y branding. Since then, she has done graphic design in the mortgage and healthcare industries, as well as design work for a swim school. Katie was excited to start working with the Alliance in 2020 to get back to her Y roots.
In her free time, Katie loves to sew, bake and read. She lives in Springfield, MO, with her husband Brian.
Amber Morris
Marketing & Digital Communications Manger
Amber is the Marketing & Digital Communications Manager for MSAY. Her specialties include copywriting, website management, SEO, social media strategy, and photography.
Amber got her start in marketing at the Joplin Family YMCA in Joplin, MO, in 2013. There, she spent four years learning the Y voice and honing her skills in telling the Y's story. After six years in healthcare marketing, Amber returned to the Y in 2023 to bring a decade of marketing expertise to the Missouri State Alliance of YMCAs.
Amber lives in Diamond, MO, with her husband and two sons. In her downtime, she enjoys spending time with her family, keeping her plants alive and pinning new recipes that she may or may not ever try.